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Bulleit Frontier Whisky Bourbon Launched in Kenya

In what can only be good news for Kenyan whisky lovers,  the American Bulleit Frontier Whisky Bourbon was launched in Kenya by East African Breweries Limited (EABL). Beershara was part of the exclusive group of whisky lovers invited for the launch and tasting that was hosted by Diageo Global Brand Ambassador Tim Etherington-Judge and graced by and Diageo Luxury Ambassador Douglas Duncanson.

From Right Dougie Duncanson and Charles Weru from EABL.

From Right Dougie Duncanson and Charles Weru from EABL.

Kenya is the first market in Africa to have Bulleit and Tim Judge explained that this was due to its mass consumer based market and would serve as a good place to start in an effort to break into the wider African market. With the news that Kenyans down half a billion worth of whisky, you can see why Diageo chose it as a good breaking ground.

From Right Itah Wangechi from Homeboyz radio, Tim Ethenngton EABL  and Cess Mutungi.

From Right Itah Wangechi from Homeboyz radio, Tim Ethenngton EABL and Cess Mutungi.

Its recommended retail price is 2,990 which compares favorably to other premium whiskies in the market.

The 7 year old bourbon has high rye content (thus its spicy character) and rich, oak aromas (due to it being aged in new American White Oak barrels) with a hint of vanilla. As is the case with all the Kentucky straight bourbons, Bulleit is made with pure limestone filtered water.

You can now enjoy the full and smooth bodied Bulleit bourbon by ordering it on Drinks Delivery and it will be delivered to your preferred destination.

About Bourbon whisky

Bourbon whiskey is a type of American whiskey: a barrel-aged distilled spirit made primarily from corn. The name is ultimately derived from the French Bourbon dynasty, although it is disputed whether the namesake Bourbon County in Kentucky or Bourbon Street in New Orleans inspired the whiskey’s name.Bourbon has been distilled since the 18th century.The name “Bourbon” was not applied until the 1820s, and the Kentucky etymology was not advanced until the 1870s. While the liquor may be made anywhere in the United States, it is strongly associated with the American South in general, and Kentucky in particular.

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